Social Analytics — Unified Brand Performance
Facebook · Twitter/X · YouTube consolidated in Power BI · Sample data
3 platforms unified

Cross-Platform KPIs

128.4M
Total Audience Reach
+8.2% MoM
4.7%
Avg. Engagement Rate
+0.6pp MoM
2.1M
Total Interactions
+14% MoM
71%
Positive Sentiment
+4pp MoM
Engagement trend by platform — last 12 months
Monthly interactions (millions)
FacebookTwitter/XYouTube
Platform breakdown
Followers & growth by channel
Facebook
Posts · Reels · Stories
58.2M
+6.1%
Twitter / X
Tweets · Replies
31.6M
+3.4%
YouTube
Videos · Shorts
38.6M
+11.8%
Sentiment mix
NLP classification of mentions
Positive
71%
Neutral
21%
Negative
8%
Top positive themes
#refreshing campaign love nostalgia holiday ads
Engagement by hour
When the audience is most active
Share of voice
Brand vs category competitors
Top performing content
Ranked by total engagement this period
ContentPlatformReachEngagementSentiment
Holiday campaign filmYouTube22.4M1.8M94% +
Summer refresh reelFacebook18.1M1.2M88% +
Limited-edition revealTwitter/X9.6M640K82% +
Behind-the-scenes shortYouTube8.2M510K90% +
Fan poll threadTwitter/X5.4M388K76% +
Social Analytics Dashboard — Coca-ColaSample data · Refreshed daily