Conversion & Business Impact

72%

% Pipeline Cover in Well Engaged

High-quality engaged accounts creating stronger pipeline coverage

+6pp vs prev period

58%

% UQP + UC in 3-Signal Accounts

Strong signals converting into real opportunities

+9pp vs prev period

$48.2M

$ Pipeline Impact via Digital Sales

Pipeline influenced by digital marketing & seller motions

+$4.1M (90-day)

+14pp

% Uplift in UQP + UC Commit & Close

Marketing influence improving commit and close conversion rates

Outperforming benchmark

34%

AI Workload Acceleration

AI Agent, GPT, Gemini & Agent usage accelerating seller productivity

+5pp adoption growth

1 Conversion Journey Overview

From engagement to closed won

Well Engaged

2,840

—

3+ Signals

2,045

72%

UQP + UC

1,449

51%

Committed

936

65%

Closed Won

511

55%

Stage	Accounts	Conv%	Δ Period
Well Engaged	2,840	—	+8%
3+ Signals	2,045	72%	+9pp
UQP + UC	1,449	51%	+5pp
Committed	936	65%	+7pp
Closed Won	511	55%	+6pp

2 Pipeline Impact Trend

Rolling 90-day pipeline value — current vs previous period

Current 90D

$48.2M

Previous 90D

$44.1M

Change

+$4.1M

+9.3% growth

Current period Previous period

3 Impact Summary

Key business outcomes this period

More Quality Pipeline

72% of pipeline in Well Engaged accounts, up 6pp. Engaged accounts show 2.3× pipeline density.

Better Signal Conversion

58% of UQP+UC in 3-signal accounts. Multi-signal velocity improving QoQ.

Higher Pipeline Impact

$48.2M via digital sales motions, +$4.1M vs prior 90 days (+9.3% growth).

Stronger Conversion

Commit+Close rates +14pp uplift in engaged vs non-engaged accounts.

AI Driving Productivity

34% AI workload acceleration. AI Agent, GPT, Gemini users generate $62K more pipeline per head.

4 Conversion Uplift Analysis

Engaged vs non-engaged accounts

Metric	With Eng.	Without	Uplift
Commit Rate	68%	41%	+27pp
Close Rate	55%	33%	+22pp
Commit + Close	72%	38%	+34pp
Pipeline per Acct	$42K	$18K	+133%
Deal Velocity	34d	58d	−41%
Win Rate	48%	27%	+21pp

5 Top Drivers of Impact

What is driving pipeline impact? Sorted by impact score.

6 AI / Agent Impact

AI & Agent metrics

1,842

Active AI / Agent Users

4.7h

Avg. Usage Intensity / week

$26.2K

Pipeline per AI / Agent User

Key Takeaway

Engaged accounts are more likely to convert to pipeline and more likely to close. Accounts with 3+ signals show 34pp higher Commit+Close rates and 2.3× pipeline density. Digital and AI-powered motions are accelerating pipeline impact and shortening deal velocity by up to 41%.