Tag Governance — Digital Properties
Centralised tagging governance platform · WPP ecosystem · Sample data
Governance active

Tagging Health Overview

1,486
Properties Governed
Sites & apps under centralised tag management
+62 onboarded
98.6%
Tag Accuracy
Tags firing correctly & validated vs spec
+2.1pp QoQ
34
Open Discrepancies
Misfires, duplicates & missing tags flagged
−19 vs last month
100%
Data Consistency
Standardised taxonomy across all properties
Spec compliant
Governance score
Composite health across compliance dimensions
92
/ 100
Tag accuracy
99%
Taxonomy
100%
Consent / privacy
94%
Load performance
88%
Documentation
82%
12,840
Active tags
3.2M
Daily tag fires
28
Markets covered
Tag accuracy trend — last 12 months
Validated tag accuracy % vs discrepancy count
Accuracy %Discrepancies
Tags by type
Distribution across tag categories
Coverage by property type
Governed properties by channel
Corporate sites
624
Campaign LPs
438
E-commerce
218
Mobile apps
142
Microsites
64
Tag load impact
Performance contribution
+0.18s
Avg. added page load
96%
Tags load async
99.4%
Tag fire success rate
Open discrepancies queue
Tag issues awaiting resolution, ranked by severity
PropertyIssueTagMarketStatus
nokia.com/phonesDuplicate GA4 fireanalytics-ga4GlobalHigh
campaign.nokia/5gMissing conversion tagfloodlight-cvEMEAHigh
shop.nokia/checkoutConsent gate misfireconsent-cmpEUMedium
nokia.com/supportSlow tag load 1.1schat-widgetAPACMedium
microsite/launchOutdated tag versionpixel-metaAmericasLow
Tags Management Tool — Nokia (WPP)Sample data · Refreshed hourly