Driving Enterprise Intelligence
Years Exp
Program Scope
Level Insights
Certified
Leadership lacked a unified view of marketing influence across complex EMEA programs and pipeline data.
Built a scalable Azure + Power BI ecosystem integrating campaigns, events, and account-level telemetry.
Standardized KPIs for CMO-level decision making, drastically accelerating budget optimization cycles.
Legacy analytics systems were fragmented, limiting scalability and slowing down data refreshes.
Migrated enterprise datasets to Azure & Microsoft Fabric Lakehouse with advanced DAX optimization.
Achieved 100% reliability, faster refresh rates, and a future-proof delivery model for global stakeholders.
Manual tracking of 10,000+ web assets for health and integrity was cost-prohibitive and error-prone.
Engineered a custom automated crawling engine to audit and report on site health across the network.
Automated 95% of the auditing workload, ensuring real-time reliability for global digital properties.